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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06570_Field_TCUM T135.txt
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1996-04-10
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757b
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16 lines
Mallarmé thought “the world exists to end in a book.” We are
now in a position to go beyond that and to transfer the entire
show to the memory of a computer. For man, as Julian Huxley
observes, unlike merely biological creatures, possesses an
apparatus of transmission and transformation based on his
power to store experience. And his power to store, as in a
language itself, is also a means of transformation of
experience:
“Those pearls that were his eyes.”
Our dilemma may become like that of the listener who
phoned the radio station: “Are you the station that gives twice
as much weather? Well, turn it off. I’m drowning.”
Or we might return to the state of tribal man, for whom